Discrete, beautiful and captivating advertising, all the ingredients for a successful ad campaign.This is a 3 ad campaign series for POM Wonderful Pomegranate Juice. Using my own photography, subjects are seen drinking a POM Wonderful Pomegranate juice while enjoying their favourite outdoor activity. The background is urban, grungy and dark. In contrast, the subject is fully saturated with vibrant colours as they drink the juice. The message is simple, POM's "Adds Life" to your world.